Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
نویسندگان
چکیده
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands Author(s): Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia Source: Journal of Consumer Research, (-Not available-), p. 000 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/671763 . Accessed: 10/09/2013 12:23
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